SEO & content portfolio
From search
strategy to
useful content.
I’m Roua, an SEO specialist, content writer and localiser working across English, French and Arabic.
I connect market research, technical priorities and editorial work, then help teams turn the plan into something they can publish, measure and improve.
What I bring to a team
A clear plan.
Hands-on delivery.
My work spans the whole content and search process, from deciding what deserves a page to checking how that page performs.
Search priorities
Keyword research, technical audits and a roadmap tied to the needs of the business and its readers.
Content that fits the market
Useful briefs, practical writing and localisation shaped by how people actually search in each language.
Delivery across teams
Clear ownership, editorial standards and coordinated work with developers, designers and writers.
Evidence and follow-through
A baseline, meaningful reporting and a way to check whether the changes are doing their job.
01 / Selected work
The thinking behind
the work.
Three examples of my approach to search, content and editorial quality. Client-sensitive details have been removed.
Search strategy & content architecture
Building an Arabic
search programme
For a competitive affiliate media project, I developed the Arabic content structure around commercial search intent and the needs of GCC readers.
- My role
- Research, topical mapping, page structure, briefs, copy and internal linking, with freelance writers contributing to production.
- The approach
- Connect SERP and competitor research to a pan-Arabic core, then account for country-specific search opportunities.
Explore the approach
Give each page a clear job
I mapped queries and entities to page purposes before briefing content. The structure connected broad topic coverage with the commercial pages and internal links readers would need next.
Build a process writers can use
Research became a content plan, then briefs, copy and a review process. My responsibility covered the search structure as well as content delivery.
This is an anonymised account of the methodology. Private dashboards, client assets and commercial results are not reproduced.
SEO content migration & localisation
Helping content
move with purpose
For an enterprise creative-software migration, I supported the SEO and content preparation needed to adapt existing material to a new structure.
- My contribution
- Search-intent research, French localisation, metadata and internal linking.
- The focus
- Preserve relevant intent, check for overlapping page purposes and make the content work in its local context.
Explore the approach
Check the purpose before rewriting
I look at the intended query, the reader’s task and the role of the destination page. That gives localisation and metadata a useful starting point.
Keep the wider site in view
The work includes checking potential cannibalisation and relevant internal links as content is prepared for the new architecture.
My role is content and SEO preparation within the wider migration. Client names, internal assets and post-migration performance claims are omitted.
AI-assisted briefing & editorial judgement
Turning review
into better instructions
A completed semantic content brief shows how I use AI to organise research and writing requirements, with editorial decisions made explicit before handoff.
- The deliverable
- A structured industry-page brief with headings, section budgets, entity coverage, metadata and internal-link guidance.
- The review
- Resolve conflicting length targets, keep the central entity clear and flag unconfirmed client information.
Explore the review decisions
Make the rule specific enough to follow
A preceding draft used inconsistent pronouns for the central entity. The next brief carried an explicit no-pronoun rule into both the writer-facing instructions and the self-check.
Remove conflicting requirements
Earlier word-count targets did not agree. The completed brief used one target derived from its section budgets, so the writer had a consistent scope.
Keep missing information visible
Unconfirmed pricing, turnaround and other client claims stayed as placeholders and confirmation questions.
The briefing deliverable was completed on 7 May 2026. The page was not written or published in this example; this work does not establish a production-speed or search-performance result.
02 / Published writing
Content you can read.
Selected English and French work from Hostinger and Zyro, with links to the published articles and their author credits.
Zyro · English · Marketing guide
Customer acquisition
A practical explanation of how businesses attract customers, structured for readers looking for an accessible starting point.
Published credit: Roua · 6 April 2022 · Archived versionHostinger · French · Technical comparison
NGINX vs Apache
A clear comparison of web-server architecture, performance, configuration and use cases.
Read the article (opens in a new tab)Hostinger · French · Tutorial
Creating a WordPress
landing page
An instructional article taking readers through the steps involved in building a landing page.
Read the article (opens in a new tab)Zyro · English · Business guide
Starting a clothing
business
A task-led guide built around a concrete reader goal: launching a clothing brand.
Read the archived article (opens in a new tab)Zyro · English · Brand education
Vision statement
examples
An example-led piece that turns an abstract planning topic into something readers can use.
Read the archived article (opens in a new tab)The English articles use May 2022 Internet Archive captures. The French pages credit Roua K. and may have been updated since my original contribution. These are writing samples; no individual ranking or conversion gains are claimed here.
03 / How I work
A practical sequence.
The priorities change with the site and the team.
The need for clear decisions stays the same.
- 01
Understand
Establish the business context, audience, markets and search baseline. Look at what the evidence can and cannot tell us.
Research & baseline - 02
Prioritise
Connect intent and technical findings to a focused plan, with page purposes, dependencies and ownership made clear.
Roadmap & architecture - 03
Deliver
Turn the plan into briefs, content and technical requirements. Build in editorial review and coordinate the handoffs.
Implementation & QA - 04
Measure
Review search visibility, traffic and relevant business outcomes. Diagnose changes and adjust the next priorities.
Reporting & iteration
04 / Experience
Search, language
& editorial work.
A career spanning SEO, multilingual content, language quality and digital production. Some roles overlap.
Jan 2023 – PresentSEO Consultant & OwnerHello World · Remote
I lead multilingual SEO and GEO engagements for software, ecommerce and B2B clients, from research and audits to content and technical priorities.
- Develop topical maps, site architecture, URL taxonomy and internal-linking plans.
- Create and optimise English, French and Arabic content; support redirects, structured data and content migration.
- Assess visibility and citation gaps in AI search, and build practical research and content tools with human quality control.
Aug 2022 – Sep 2026SEO Manager, Affiliate Media PortfolioInternational digital publishing group (confidential) · Remote, contract
I owned Arabic and English organic search across a media portfolio in crypto, finance and iGaming, with a focus on GCC and MENA markets.
- Led search strategy, keyword research, content planning, technical audits, publication, link building and reporting.
- Worked with engineering and design on site structure, page speed, templates, structured data and crawl efficiency.
- Hired and trained distributed teams, created editorial standards and briefs, and connected search reporting with commercial priorities.
Nov 2022 – Jul 2023French Language Team LeadDeepgram · Remote
I led French language quality in speech-transcription operations for a voice AI company.
- Reviewed transcripts, scored work against a quality rubric and resolved disputed output.
- Maintained style and QA guidelines and onboarded transcribers.
- Turned language-quality requirements into consistent standards the team could follow.
Feb 2020 – Feb 2023SEO Content Specialist & LocaliserHostinger International · Remote
I worked on French and Arabic search for Hostinger and Zyro, combining market-native keyword research with writing and localisation.
- Wrote and localised product pages, landing pages and tutorials for different audiences and local search intent.
- Created translation memories, glossaries and style guides, and conducted competitor research and outreach.
- Published practical business content and technical web tutorials, including the English and French samples above.
2015 – 2021Co-FounderAl Masdar Center for Languages · Tunis, Tunisia
I co-founded and ran a language centre, combining programme delivery with customer acquisition and business development.
- Used local SEO and organic channels to support customer acquisition.
- Developed language programmes and coordinated teachers, clients, partners and international students.
- Built training programmes for diplomats and professionals with the British Council and MEPI.
2014 – 2017Online Content ProducerBBC Media Action · Tunis, Tunisia
I progressed from office manager to trainee producer and then online content producer, working to BBC editorial standards.
- Planned social content and filmed, edited and presented videos and interviews in English and Arabic.
- Produced digital work involving officials and embassy representatives.
- Supervised trainees working on social video series and documentaries.
05 / Background & toolkit
Language is part
of the strategy.
My academic background is in linguistics. It shapes how I think about intent, terminology, editorial quality and the differences between markets.
- MA, Linguistics
- University of Tunis · 2015
- BA, English Language and Literature
- University of Tunis · 2012
Languages
French & Arabic Native
English C2
Turkish B1 · German A2 · Chinese HSK 3
Search & measurement
Google Search Console · GA4 · Ahrefs · Semrush · Screaming Frog · AccuRanker · Looker Studio · Bing Webmaster Tools
Technical & on-page SEO
Site architecture · Crawl and indexing diagnosis · Internal linking · Redirects · Structured data · Core Web Vitals · HTML/CSS
Content & delivery systems
WordPress · Claude Code · n8n · monday.com · Content briefs · Editorial SOPs · Human review and quality checks
Speaking & community
Guest lecture on localisation and SEO, Universiti Sains Malaysia, December 2025. Member of Cohort 63, an invite-only AEO/GEO research collective.
Let’s talk
Have a role or
project in mind?
For SEO, content strategy and multilingual work, you can reach me by email or on LinkedIn.
roua@helloworld.consulting Connect on LinkedIn (opens in a new tab)