Roua — SEO-to-Revenue Strategist
Roua — SEO-to-Revenue Strategist

SEO-to-Revenue Strategist

I don’t optimize for rankings.
I optimize for revenue.

I architect search strategies that turn organic visibility into measurable business growth — across languages, markets, and the evolving AI-search landscape.

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Most businesses invest in SEO expecting growth but get ranking reports instead of business outcomes. The industry is obsessed with positions 1–10 while ignoring what happens after the click.

Expertise

Every engagement connects search performance to the bottom line. Here’s how.

Revenue-First SEO Strategy

Full-funnel organic strategy architected around business outcomes, not vanity metrics. Every recommendation ties to revenue growth, customer acquisition cost, or market expansion.

Answer Engine Optimization

Building visibility across AI-powered search surfaces — ChatGPT, Perplexity, Google AI Overviews. Your content strategy for where search is going, not where it was.

Semantic Search Architecture

Entity-based content ecosystems and topical authority frameworks that build compounding organic value and survive algorithm shifts.

Multilingual Search Intelligence

Cross-market SEO strategy across Arabic, French, English, Italian, and Spanish — with deep understanding of how search intent shifts across languages and cultures.

Technical SEO Auditing

Forensic-level site analysis identifying the technical barriers between your content and your revenue. Crawlability, indexation, Core Web Vitals, site architecture.

Competitive Search Intelligence

Deep-dive competitor analysis revealing gaps, opportunities, and market dynamics. Understand where your competitors are vulnerable and where you should strike.

10+
Years
In competitive SEO markets including high-stakes verticals
28+
Sites
Managed and optimized across diverse industries and markets
6
Languages
Arabic, French, English, Italian, Spanish, and more
MA
Linguistics
Academic foundation in how language shapes search behavior

My Approach

No templated playbooks. Every strategy is architected for your specific business model, market, and growth targets.

01

Revenue Audit

Map your current organic performance against actual business outcomes. Identify the disconnect between traffic and revenue, and pinpoint where value is leaking.

02

Architecture Design

Build a search ecosystem tailored to your business model — semantic structures, content frameworks, and technical foundations that compound value over time.

03

Execution & Optimization

Implement with precision, measure against revenue KPIs, and iterate. Continuous refinement driven by business data, not just search metrics.

04

Future-Proofing

Prepare your organic presence for AI-driven search, voice queries, and emerging platforms. Build assets that maintain value regardless of how search evolves.

Languages I Work In

🇹🇳 Arabic (Native)
🇫🇷 French (Fluent)
🇬🇧 English (Fluent)
🇮🇹 Italian
🇪🇸 Spanish
🌐 + More

Why this matters: Search intent isn’t universal. The way someone searches in Arabic versus French versus English reveals fundamentally different user psychology. I don’t translate strategies — I architect them natively for each market.

Experience

A decade building search strategies across competitive markets, multiple languages, and evolving technologies.

2020 – Present
Founder & SEO Strategist
The SEO Architect (Hello World Consulting)
Revenue-first SEO consulting for businesses across competitive verticals. Multilingual search strategy, AEO, semantic SEO, and technical auditing for clients seeking measurable business growth from organic search.
2020 – Present
Senior SEO Consultant — Arabic Markets
ClickOut Media
Managing Arabic-market SEO across crypto and tech verticals. Strategic oversight for content optimization, market expansion, and performance across the MENA region.
2016 – 2019
Co-Founder & Director
Al Masdar Center for Languages — Tunis
Built and operated a language education center serving diplomats and professionals through partnerships with the British Council and MEPI. Developed multilingual teaching methodology for high-level professionals.
Previous Roles
BBC Producer · Soliya Facilitator · Language Educator
International Media & Education
Cross-cultural communication, content production, and language education across international platforms. 1,200+ lessons delivered to 300+ students across multiple languages.
MA Linguistics
Postgraduate Studies
Specialization in language structure, semantics, and cross-cultural communication
Multilingual Polyglot
Six Languages
Native Arabic, fluent French & English, plus Italian, Spanish, and more

If your SEO strategy isn’t
driving revenue, let’s talk.

I work with businesses ready to stop chasing rankings and start building search systems that generate real growth.

Book a 30-Minute Call