About me
About
Roua.
I’m Roua, an SEO specialist, content writer and localiser working across English, French and Arabic.
I connect market research, technical priorities and editorial work, then help teams turn the plan into something they can publish, measure and improve.
Background & toolkit
Language is part
of the strategy.
My academic background is in linguistics. It shapes how I think about intent, terminology, editorial quality and the differences between markets.
- MA, Linguistics
- University of Tunis · 2015
- BA, English Language and Literature
- University of Tunis · 2012
Languages
French & Arabic Native
English C2
Turkish B1 · German A2 · Chinese HSK 3
Search & measurement
Google Search Console · GA4 · Ahrefs · Semrush · Screaming Frog · AccuRanker · Looker Studio · Bing Webmaster Tools
Technical & on-page SEO
Site architecture · Crawl and indexing diagnosis · Internal linking · Redirects · Structured data · Core Web Vitals · HTML/CSS
Content & delivery systems
WordPress · Claude Code · n8n · monday.com · Content briefs · Editorial SOPs · Human review and quality checks
Speaking & community
Guest lecture on localisation and SEO, Universiti Sains Malaysia, December 2025. Member of Cohort 63, an invite-only AEO/GEO research collective.