Experience &
background.

I lead multilingual SEO and GEO engagements for software, ecommerce and B2B clients, from research and audits to content and technical priorities.

• Develop topical maps, site architecture, URL taxonomy and internal-linking plans.
• Create and optimise English, French and Arabic content; support redirects, structured data and content migration.
• Assess visibility and citation gaps in AI search, and build practical research and content tools with human quality control.

I owned Arabic and English organic search across a media portfolio in crypto, finance and iGaming, with a focus on GCC and MENA markets.

• Led search strategy, keyword research, content planning, technical audits, publication, link building and reporting.
• Worked with engineering and design on site structure, page speed, templates, structured data and crawl efficiency.
• Hired and trained distributed teams, created editorial standards and briefs, and connected search reporting with commercial priorities.

I led French language quality in speech-transcription operations for a voice AI company.

• Reviewed transcripts, scored work against a quality rubric and resolved disputed output.
• Maintained style and QA guidelines and onboarded transcribers.
• Turned language-quality requirements into consistent standards the team could follow.

I worked on French and Arabic search for Hostinger and Zyro, combining market-native keyword research with writing and localisation.

• Wrote and localised product pages, landing pages and tutorials for different audiences and local search intent.
• Created translation memories, glossaries and style guides, and conducted competitor research and outreach.
• Published practical business content and technical web tutorials, including the English and French samples in my portfolio.

I co-founded and ran a language centre, combining programme delivery with customer acquisition and business development.

• Used local SEO and organic channels to support customer acquisition.
• Developed language programmes and coordinated teachers, clients, partners and international students.
• Built training programmes for diplomats and professionals with the British Council and MEPI.

I progressed from office manager to trainee producer and then online content producer, working to BBC editorial standards.

• Planned social content and filmed, edited and presented videos and interviews in English and Arabic.
• Produced digital work involving officials and embassy representatives.
• Supervised trainees working on social video series and documentaries.